How do you present your inventory in-store? As retailers continue to diversify their offerings, dispensary owners and operators are always seeking better ways to keep product displays organized, display important information, and enhance brand recognition amongst consumers. No matter if you’re selling high-end flower, powerful concentrates, or specially formulated edibles, merchandising your inventory is just as important as cultivating it.

Issuing each product a dedicated cannabis product card is one of the easiest ways to keep your retail shelves organized while offering professional labeling and information directly to buyers. Strain names, potency percentages, compliance reminders, pricing – the physical print collateral you display serves as a connection between your products and prospective purchasers. Read on to learn how dispensaries can use custom print cards to improve retail displays, showcase their brand style, and communicate effectively with customers on the sales floor.

Why Do Dispensaries Use Print Collateral?

For shoppers used to digital menus and online ordering options, picking out products in-store is just as important as browsing through your website. Dispensaries are physical spaces. Shoppers like to feel products, read labels, and know exactly what they’re purchasing ahead of time.

If your budtenders are reaching for a marker each time they need to display pricing or strain names however, your display case can quickly become cluttered and overwhelming. Standardizing your print cards not only creates a clean, uniform look between different categories of products but cleanly designed cannabis print cards also allow employees to update strain names, prices, and easily maintain a tidy glass case or bud bar.

Display cards also offer instant reference for budtenders and customers. When a customer inquires about your latest harvest or asks, “What’s that strain?” having a cannabis product card displayed right next to the strain jar offers instant clarity for strain type, lineage, and notable characteristics.

Types of Print Cards for Dispensaries

Dispensaries come in different shapes and sizes, as do the displays for each product category. By choosing the appropriate medium to highlight your products, you can ensure maximum visibility and easy-to-read information for customers.

1. Header Cards / Packaging Inserts

Header cards become especially useful when selling accessories, pre-rolls, or other packaged goods. Cannabis header cards or marijuana header cards work similarly by allowing businesses to seal their retail bags while branding the top of the bag with your logo or strain name.

2. Shelf-Talkers / Display Cards

Flourishing inside display cases can be difficult. Issuing each product a small cannabis product card right next to your display jars allows customers to focus on what’s important – your products. Display cards come in customizable shapes and sizes and can be branded with your dispensaries colors, logo, and fonts.

3. Business Cards / Networking Cards

Print cards aren’t limited to shelf signage. Cannabis business cards, weed business cards, or even marijuana business cards are a great way to represent your brand after customers leave your store. For cultivators focused solely on the plant, marijuana business cards can provide more stylized branding. Dispensary operators often create strain cards to highlight their current offerings, or invest in unique edible business cards when networking with other businesses at industry events.

Design Tips for Dispensary Display Cards

Providing your customers with the best shopping experience doesn’t stop at clear signage. From bud baskets to cookie jars, there are a number of different ways you can display your inventory. Use these tips to make sure your print materials are just as effective.

• Display Legibly: Stick to clean, easy-to-read fonts and leave ample space between texts. Strain names, pricing, and key details should be visible across the counter while standing.

• Stay Consistent: Branding goes beyond just colors and fonts. Utilize similar template layouts across all of your branded dispensary print sheets and shelf tags.

• Highlight Key Information: Dispensary print cards should include strain names, pricing, and important terpene or flavor information. Sales teams should never make unverified medicinal claims related to cannabis, so keep literature limited to provable details.

Common Questions From Dispensary Owners

Not sure where to start when organizing your sales floor? Here are a few answers to common questions we receive from business owners.

What kind of paper is best for dispensary shelf cards?

Your display case is likely to see a lot of traffic. Everything from employees arranging jars to shoppers leaning on glass cases can wreck havoc on poorly made signs. Thicker cardstock, linen-finish laminated paper, or synthetic moisture-resistant paper are great options for dispensaries.

How do I display compliance information without cluttering my sales floor?

State regulations vary from place to place, but most require certain information to be clearly displayed near your product. Including compliance reminders on custom print sheets is a great way for businesses to stay organized while meeting federal, state, and local standards.

Conclusion

Small touches like business cards, marketing partnerships, and signage can make or break your overall retail environment. Focusing on ways to improve your display cases and provide educated customers can help you highlight your inventory in the most flattering way possible. Browse industry specific templates, display options, and tools designed for modern operators at BudSense.

FAQs

What should dispensary print cards include?

Ensure you’re providing customers with the information they need before they reach the counter. Dispensary print cards should include strain name, Indica / Sativa / Hybrid classification, pricing, and common terpenes found within that strain. Some operators include general flavor profiles or popular aromatic notes to provide insight on what the customer can expect when smoking or vaporizing a specific strain.

How do print cards help budtenders?

Print cards help your budtender by answering common questions ahead of time. Not only does this improve accuracy when scanning and pricing products, but clean and organized signage creates a welcoming environment for all customers.

What is the purpose of header cards?

Header cards seal your retail bags closed while creating a branded space at the top of your packaging to display logos and product information.

How do header cards function for pre-rolls?

Dispensary Header Cards keep your packaging discreet while allowing businesses to include their logo or strain name at the top of pre-roll bags.