To be frank, right in the very moment when I have to enter my email and password in order to be able to send a word challenge to my friend, I just close the tab and go away. Although I may be the only one feeling this way, this doesn't correlate with the idea of fast and easy word challenges. On the contrary, Wordle Unlimited at wordleunlimited.dev works in absolutely opposite way – you don't have to create an account, nothing is saved anywhere and the challenge link is generated in 15 seconds or even faster.
The hidden cost of sign-up everyone overlooks
Without a doubt, all the games you can find in Google Play are charged with some cost to be paid in order to use them. Users' name, email, phone number, contacts – all this is asked to be entered and users have to prove their identity before the procedure of registration is finished. However, before all this is done, users' friend becomes impatient waiting for the puzzle. This onboarding friction, as it is named in the industry, is quite annoying for the user. On the contrary, in order to use Wordle Unlimited, all that you need to do is open Unlimited tab, enter the word, press the button and get the link in several seconds.
How no-login challenge works
First of all, the user chooses the word from the dictionary (from 4 to 7 letters), maybe, adds his name, sets the timer (30 seconds, 1 minute or 2 minutes) and activates the hints generation option. Then he presses the button and gets the link, which is ready to be copied and sent via WhatsApp or any other messenger immediately. As soon as this link is pressed by the user's friend, he sees the word and starts guessing it – no log-in is required, game data isn't stored anywhere meaning that the user's custom word is stored only in the link – that is perfect engineering.
Privacy Is The Hidden Gain
Only after the user experiences all the unpleasant consequences of data breach, the privacy comes to his mind. However, any application which requires log-in stores behavior data – time spent playing the game, words which he failed to guess, his friends he challenged etc. However, in case there is no log-in and no server data storage, Wordle Unlimited stores nothing which can become a target of data breach. The user has only one link with the word and the device on which the game is played.
Speed Is The Other Secret Advantage
The user wants to send the challenge link immediately, while writing the message. However, he has to log-in, install the application, add the profile etc. Below is the amount of time required for generating the challenge in Wordle Unlimited:
- Open wordleunlimited.dev in the browser.
- Choose Unlimited tab.
- Press the Challenge a friend button.
- Enter the word and press Create challenge link button.
- Copy-paste the link to the chat.
All this takes less than 20 seconds and within 10 seconds the user's friend is ready to play the game. No friend will agree to "install one more application" – this is not an acceptable phrase anymore.
Conclusion
For some reason all the product managers thought that Internet-based exchange of something required account registration, installation of the application, addition of the profile photo and other things. Wordle Unlimited at wordleunlimited.dev works in absolutely different way – the user can send custom word challenges to anyone without asking him to do something. If the user is tired of entering his email every time he sends word challenge to his sibling, this is what he needs.
