In the ever-evolving world of streetwear, few brands have managed to carve out a niche as distinctly as Cookies Clothing. Founded by rapper and entrepreneur Berner in collaboration with Jigga, a renowned Bay Area cultivator, Cookies began as a cannabis lifestyle brand. Over time, it evolved into a multifaceted business empire encompassing clothing, cannabis genetics, accessories, and most notably, Cookies Bags. The brand represents more than fashion—it's a symbol of authenticity, innovation, and the merging of two vibrant cultures: streetwear and cannabis.
This article delves into the world of Cookies Clothing with a specific focus on Cookies Bags, exploring their origins, cultural significance, design philosophy, and growing influence across fashion and cannabis communities alike.
The Birth of Cookies Clothing
Cookies Clothing emerged from the heart of the San Francisco Bay Area, fueled by the momentum of Berner's music career and his deep-rooted involvement in the cannabis community. While cannabis legalization was still in its early stages, Berner saw a gap in the market for apparel that represented the lifestyle surrounding cannabis use—without being overly cliché or tacky.
Unlike traditional stoner merchandise, which often relied on cheap fabric and tired tropes like marijuana leaves and Bob Marley tributes, Cookies Clothing set out to be a premium streetwear brand that represented authenticity, culture, and quality. The brand’s name—Cookies—was inspired by the now-famous Girl Scout Cookies cannabis strain, co-created by Jigga and Berner, which quickly became a sensation among growers and connoisseurs.
From its inception, Cookies Clothing reflected the edgy, creative energy of the streets while paying homage to the cannabis lifestyle in subtle, stylized ways. It quickly gained popularity among fans of hip-hop, skateboarding, and weed culture, expanding from local markets to international prominence.
Streetwear with a Purpose
At its core, Cookies Clothing is rooted in storytelling. Each release is more than just a seasonal drop; it’s a statement of identity. The brand offers a wide range of streetwear essentials, including:
Graphic tees
Hoodies and sweatshirts
Tracksuits
Denim and cargo pants
Headwear
Accessories
But what truly sets Cookies apart is its ability to create a bridge between cannabis and high fashion without compromising authenticity. The brand doesn’t just reference weed culture—it lives it. The designs often carry motifs that subtly nod to strains, cultivation tools, or cannabis slang, but they’re never gimmicky. They balance cultural references with bold design, clean silhouettes, and high-quality materials.
Cookies has also been intentional about aligning with influencers, artists, and cannabis entrepreneurs who mirror its ethos. Collaborations with other creatives and businesses have kept the brand fresh and relevant, while also expanding its reach.
The Rise of Cookies Bags
Among the most successful and distinctive extensions of the Cookies Clothing brand is Cookies Bags. These aren’t just typical backpacks or shoulder bags—they’re functional fashion accessories designed specifically for cannabis consumers, travelers, and tech-savvy streetwear fans.
Cookies Bags feature smell-proof technology, durable construction, hidden compartments, and stylish designs that blend seamlessly into everyday urban life. They are a direct response to the needs of people who live active lives in cities, frequent dispensaries, or travel with sensitive contents. And while the cannabis audience is a primary target, Cookies Bags have found favor with sneakerheads, music fans, and anyone who appreciates sleek, functional gear.
Key Features of Cookies Bags:
Smell-Proof Technology: Using activated carbon linings and rubber-sealed zippers, these bags ensure odors stay inside, providing discretion and peace of mind.
Custom Compartments: Many models feature padded sections for glass pieces, stash pockets, laptop sleeves, and secret compartments for valuables.
Durability:
Made with high-grade nylon, water-resistant fabrics, and reinforced stitching, the bags are built to withstand daily wear and tear.
Style and Design: Cookies Bags come in a wide variety of styles, from classic black to camo prints, bold colorways, and limited-edition collaborations.
Versatility:
From sling bags and smell-proof duffels to multi-pocketed backpacks and travel pouches, there’s a Cookies Bag for virtually every use case.
Cookies Bags have become so popular that they’ve even inspired imitations—further evidence of their impact on the streetwear and cannabis accessory markets.
Cultural Impact
The influence of Cookies goes beyond just fashion or cannabis—it represents a lifestyle. By embracing both worlds unapologetically, Cookies Clothing has built a loyal following among youth subcultures, hip-hop fans, and cannabis aficionados. The brand has expanded its presence through flagship stores in cities like Los Angeles, San Francisco, New York, and internationally in Spain and Canada.
This presence is more than just retail—it’s community-building. Cookies Bags stores often double as cultural hubs where people connect, discover music, and stay up-to-date with trends in both cannabis and fashion. Berner has also made it clear that Cookies isn't just about profit; it's about empowerment, particularly in an industry where corporate players are quickly taking over what was once an underground movement.
Cookies Clothing, and by extension Cookies Bags, supports equity in cannabis by investing in social justice efforts, minority-owned businesses, and reentry programs for those affected by the War on Drugs.
Celebrity Endorsements and Collaborations
Berner’s connections in the music industry have helped drive Cookies’ popularity. High-profile artists like Wiz Khalifa, Snoop Dogg, B-Real (Cypress Hill), and The Game have all been seen sporting Cookies apparel and promoting its message. These endorsements have elevated Cookies from a niche brand to a mainstream phenomenon.
Cookies has also collaborated with fashion designers, graffiti artists, sneaker brands, and cannabis cultivators to produce limited-edition items and special drops. These collaborations are often short-lived and highly sought after, further fueling the hype.
The Future of Cookies Clothing and Bags
Looking ahead, Cookies Clothing and Cookies Bags continue to innovate at the intersection of fashion, function, and cannabis. With the cannabis industry booming and legal reforms accelerating, brands like Cookies are uniquely positioned to shape the future of what cannabis culture looks like—mainstream, stylish, and inclusive.
The brand has already hinted at expansions into international markets, new retail concepts, and even tech integrations with its bags, such as lock systems and odor-neutralizing upgrades.
Conclusion
Cookies Clothing is more than just a streetwear brand—it’s a cultural statement. It represents the fusion of cannabis and fashion in a way that respects both worlds, offering premium apparel and accessories that reflect authenticity, innovation, and community. Cookies Bags, as a flagship product category, encapsulate this ethos perfectly: stylish, functional, and unapologetically designed for the modern lifestyle.
In a crowded market, Cookies stands out not just for what it sells, but for what it represents—a bold new vision of fashion and cannabis, intertwined and elevated.
