The global customer analytics market size is expected to reach USD 48.63 billion by 2030, registering a CAGR of 19.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. The digital revolution has dramatically reshaped the landscape of data generation and accessibility, driving significant market growth. Consumers interact with businesses across various channels, generating vast amounts of data. Social media and e-commerce platforms are key contributors, providing insights into consumer preferences and behavior. This abundance of data presents both opportunities and challenges for businesses.
On the one hand, it offers the potential to derive meaningful insights that can drive strategic decision-making, enhance customer experiences, and improve operational efficiency. The sheer volume and complexity of customer data require advanced analytics to extract valuable insights. These tools enable real-time analysis, uncovering hidden patterns and predicting future behaviors. This empowers businesses to personalize offerings, optimize marketing, and enhance customer engagement. In addition, predictive models can forecast needs, identify churn risks, and suggest proactive measures, helping businesses stay ahead of market trends and maintain a competitive edge.
The report “Customer Analytics Market Size, Share & Trends Analysis Report By Component (Solution, Services), By Data Source (Web, Store), By Application, By Deployment, By Enterprise Size, By End Use, By Region, And Segment Forecasts, 2024 – 2030” is available now to Grand View Research customers and can also be purchased directly from
Key players in the market, like Google, Microsoft, and Adobe, are actively competing to gain a competitive edge. To achieve this, they're implementing various strategic initiatives. These include developing new products that cater to evolving market needs, forming partnerships and collaborations with other companies to access new markets or technologies, and entering into agreements that strengthen their market position or provide them with unique advantages.
Customer Analytics Market Report Highlights:
- Based on application, the campaign management segment dominated the market in 2023 with a share of 23.96%, driven by the need for omnichannel marketing. Consumers interact with brands across multiple channels, and campaign management apps help businesses coordinate and manage campaigns across these channels, ensuring consistent messaging and a seamless experience
- Based on component, solutions held the largest market share of 66.67% in 2023. The increasing demand for personalized customer experiences is driving its growth. Customer analytics solutions help businesses understand customer preferences and behaviors, enabling them to create tailored experiences and enhance customer satisfaction
- Web analytical tools dominated the data source segment with the largest market share in 2023. The growth of e-commerce and online activities has increased web traffic data. Web analytics tools help businesses measure and analyze this data to understand customer behavior, optimize websites, and improve user experiences
- North America dominated the global market with a revenue share of 36.01% in 2023, driven by investments in AI and ML. These technologies enable businesses to extract deeper insights from data, improving analytics and driving innovation
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Customer Analytics Market Segmentation
Grand View Research has segmented the global customer analytics market based on component, data source, application, deployment, enterprise size, end use, and region:
Customer Analytics Component Outlook (Revenue, USD Million, 2018 – 2030)
- Solution
- Social media analytical tools
- Web analytical tools
- Dashboard and reporting tools
- Voice of customer (VOC)
- ETL (extract, transform, and load)
- Analytical modules/tools
- Services
- System Integration & Deployment
- Training & Consulting
- Support & Maintenance
Customer Analytics Data Source Outlook (Revenue, USD Million, 2018 – 2030)
- Web
- Social Media
- Smartphone
- Store
- Call Centre
- Others
Customer Analytics Application Outlook (Revenue, USD Million, 2018 – 2030)
- Brand Management
- Campaign Management
- Churn Management
- Customer Behavioral Analysis
- Product Management
- Others
Customer Analytics Deployment Outlook (Revenue, USD Million, 2018 – 2030)
- On-premise
- Cloud-based
Customer Analytics Enterprise Size Outlook (Revenue, USD Million, 2018 – 2030)
- Small & Medium Enterprises (SMEs)
- Large Enterprises
Customer Analytics End Use Outlook (Revenue, USD Million, 2018 – 2030)
- BFSI
- Retail and e-commerce
- Telecommunications and IT
- Manufacturing
- Transportation and Logistics
- Government and Defence
- Healthcare and Life Sciences
- Media and Entertainment
- Travel and Hospitality
- Others
Customer Analytics Regional Outlook (Revenue, USD Million, 2018 – 2030)
- North America
· U.S.
· Canada
· Mexico
- Europe
· UK
· Germany
· France
- Asia Pacific
· China
· India
· Japan
· Australia
· South Korea
- Latin America
· Brazil
- Middle East & Africa (MEA)
· UAE
· Saudi Arabia
· South Africa
List of Key Players in the Customer Analytics Market
- Microsoft
- Adobe
- Dell Inc.
- SAP SE
- SAS Institute Inc.
- Teradata
- Oracle
- Salesforce.com, inc.
- Manthan
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About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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